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      Schemel Forum Course - Ben Franklin as a Marketing Pioneer in Scranton


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      May 7, 2019

      Tuesday   6:00 PM

      800 Linden St
      Scranton, Pennsylvania 18510

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      Schemel Forum Course - Ben Franklin as a Marketing Pioneer

      Ben Franklin as a Marketing Pioneer

      DATES: Tuesdays, April 2, 9, 16, 23, 30 and May 7
      TIME:  6:00 to 7:15 p.m. (beverages and light snacks offered)
      LOCATION: Weinberg Memorial Library Room 305 

      COURSE DESCRIPTION: 

      The course will be an overview of the various facets of marketing and illustrate how Ben Franklin pioneered much of what we know about modern marketing, entrepreneurship and business.  Participants will be asked to read sections of Franklin’s autobiography and a short book by him, The Way to Wealth. No prior knowledge of marketing is required for the class.

      Abhijit Roy, Ph.D., DBA, Professor of Marketing, Kania School of Management, The University of Scranton

      Course Fees for Non-Members are $60 per individual / $100 per couple

      Categories: University & Alumni

      Event details may change at any time, always check with the event organizer when planning to attend this event or purchase tickets.